COVER STORY
Your story
deserves the front page.
A full PR operation in one product. The precision, taste, and discipline of a senior strategist at a great boutique agency, running your campaign from brief to coverage.
Everyone's sending more.
Nobody's landing more.
of journalists delete pitches that miss their beat.
Up from 73% in 2024. Beat fit is the gate every pitch has to pass.¹
journalists can spot a generated or templated pitch.
Most of them frequently. The rest often enough that it's not worth the risk.²
the reply rate on cold pitches for a working beat reporter.
Sending more just adds to what they ignore.³
¹ Muck Rack, State of Journalism 2026. 1,044 journalists surveyed January to March 2026.
² Cristy Brusoe, 100-journalist pitch-detection survey, 2026.
³ Industry baseline; Muck Rack 2026 + persona research.
The ones who break through
aren't louder. They're sharper.
Hijack runs your campaign the way a senior strategist actually runs one.
Precision on who gets pitched.
Discipline on what goes out.
Care on the follow-up.
One voice across every step.
You don't have to explain PR to Hijack.
Hijack already knows.
How a Hijack campaign runs.
Eight steps. One voice across all of them.
- 01
Brief
- 02
Draft
- 03
Q&A
- 04
Newsroom & media kit
- 05
Intelligent journalist matching
- 06
Personalized pitching
- 07
Deploy
- 08
Signals
STEP 01
Brief
You tell Hijack what the story is. Hijack tells you what's worth telling, and what isn't ready yet.
Strong product story with a defensible novelty claim. Soften the scale assumption before pitching climate-science desks.
STEP 02
Draft
A press release in your voice, written for the story you brought.
REYKJAVÍK · APR 18, 2026
Fieldnote debuts Moss, an outdoor jacket spun from atmospheric carbon.
Fieldnote today introduced Moss, an outdoor jacket that uses shell polymer captured from the atmosphere by its two-year partner Aria Carbon.
STEP 03
Q&A
Every hostile question rehearsed before the call. The answers feed back to tighten the release.
"At consumer scale" is doing real work in your headline. What's the unit volume on the first production run?
Aria Carbon hasn't released peer-reviewed efficiency data. How should a reader weigh your carbon-negative claim?
How does Moss compare on durability to a standard synthetic shell at the same weight?
STEP 04
Newsroom & media kit
Your release and assets ready in one place. Set it public, private, or embargoed. Offer exclusives right from the page.
- Moss · hero imageJPG · 4.2 MB
- Product shots (×3)JPG · 11.8 MB
- Life cycle assessmentPDF · 842 KB
- Spec sheetPDF · 216 KB
- Founder biosPDF · 128 KB
STEP 05
Intelligent journalist matching
A shortlist of journalists who actually fit. Handpicked, not blasted.
Mara Lindqvist
Fast Company
Jens Kowalczyk
Wired
Priya Menon
Bloomberg Green
STEP 06
Personalized pitching
Each pitch is written to one journalist. Their beat, their recent coverage, and the angle that fits.
To: Mara Lindqvist, Fast Company
Subject: Fieldnote's carbon-negative jacket, with the full LCA
Mara,
Your February piece on Aria Carbon picked at the scale question better than anything else I've read. Fieldnote's been sitting on the answer, and I wanted you to have it first.
Moss ships April 18. Shell fabric is woven entirely from polymer Aria Carbon captured from the atmosphere over the last two years. First production run: 4,200 units across three colorways. LCA is attached, Reykjavík-to-Asia shipping broken out on page four.
Our founder Sofia and Aria's Lukas are around for a joint call this week if the numbers check out.
STEP 07
Deploy
Your release goes live on The Wire. The shortlist gets their pitches. Journalists can request an exclusive straight from the page.
REYKJAVÍK · APR 18, 2026 · 08:00 GMT
Fieldnote debuts Moss, an outdoor jacket spun from atmospheric carbon.
Fieldnote today introduced Moss, an outdoor jacket that uses shell polymer captured from the atmosphere by its two-year partner Aria Carbon.
STEP 08
Signals
Replies, embargo lifts, exclusive requests. All in one inbox, with Gmail wired in so threads live with your campaign.
9
replies
2
exclusives
1
embargo lift
38m
fastest reply
- M38m
Mara Lindqvist
replyFast Company
"LCA looks solid. Thanks for the media kit, this is in the running for Monday."
- J1h
Jens Kowalczyk
exclusiveWired
"Any chance of a solo on the LCA numbers? I'd run it as a standalone."
- P2h
Priya Menon
embargo liftBloomberg Green
"Can we shift the lift to Monday 09:00 GMT? Our climate desk is packed Sunday."
- D4h
Daniela Otero
replyThe Verge
"Quick one before I commit: is there a second colorway we haven't seen?"
Strong
hijack reputation
Your reputation, measured on four things that matter.
Every brand in Hijack carries a public reputation badge, scored across four pillars on a rolling 30-day window. From Solid onward it shows up on every press release you publish and in every journalist's inbox on /wire. That's how journalists tell a repeat-earner apart from a cold blast.
Precision
How often the journalists you pitch actually reply.
Trust
Whether you honor embargoes and follow-up commitments.
Craft
Voice depth, Recon scores, and published releases.
Partnership
Pacing discipline and reciprocity with journalists.
Sounds like you.
Every brand in Hijack has a Voice Contract. It's a tone profile Hijack learns from how you already talk, and keeps to on every word it writes for you.
Today, Fieldnote introduces Moss, a new outdoor jacket made from atmospheric carbon, with Aria Carbon, shipping May 2 in three colorways.
Nothing ships that reads as AI.
Nine in ten journalists can spot a generated pitch. The Humanizer is our gate against that. Every draft we write gets reviewed the way a journalist would read it, and sent back until it passes.
We are excited to unveil our latest groundbreaking innovation that will revolutionize how the outdoor industry thinks about materials.
// what tripped it
Moss is the first outdoor jacket we know of made from carbon we pulled out of the sky. We're glad to finally show it to you.
// what it has instead
All the bits nobody else thought about.
Small things, in the places where PR work actually gets stuck.
Dashboard
Every campaign you're running, one glance. Status visible without anyone having to ask for an update.
Media kit builder
Your assets in one place. A public page when you need it. No more chasing logos late at night.
Publishing with embargo controls
Your story stays yours until you release it. Select journalists can request an exclusive right on the page itself, without a single back-and-forth email.
Signals
Reply to a journalist right inside Hijack. Gmail is wired in so your threads live with your campaign. Journalists can reach you in one click, straight from the release.
Analytics
Reply rate. Response time. Per journalist, per outlet, per campaign. Whatever the next question is, the answer's already on the screen.
A product that sharpens over time
Hijack learns your voice, your beats, and the angles that land for you. Every campaign you run feeds back into the next one.
The shortlist, with the reasoning shown.
Every name on the list is here for a reason. Beat. Outlet. Seniority. Region. Past replies. Hijack shows you the math behind each pick.
- BEATBeat fit+28
Her February piece on Aria Carbon picked at the scale question nobody else would.
- OUTLETOutlet match+22
Fast Company · sustainability & design desk.
- SENIORSeniority+18
Senior staff writer. Right rung for a product story at this scope.
- REGIONRegional precision+14
EU coverage, Reykjavík-based launch.
- REPLYReply history+12
Replied to three of the last five climate briefs we placed in her inbox.
Mara Lindqvist
Fast Company · Sustainability & Design
// recent
"The scaling problem nobody wants to talk about" · Feb 2026
fit
94%
Jens Kowalczyk
Wired · Climate tech
89%
Priya Menon
Bloomberg Green · Consumer sustainability
87%
This is where every other step pays off. The matching works because everything before it fed it the right inputs.
Rehearse the interview. Sharpen the release.
Hostile questions ranked by risk, with drafted answers. You walk into every call prepared. And the weak spots they surface come back to tighten the release itself, before it ships.
"At consumer scale" is doing real work in your headline. What's the unit volume on the first production run, and does Aria Carbon's Reykjavík facility hold up if you double it next year?
Aria Carbon hasn't released peer-reviewed efficiency data on its DAC process. How should a reader weigh your carbon-negative claim without it?
How does Moss compare on durability to a standard synthetic shell at the same weight?
Built for how you work.
Company
Product launches, funding rounds, partnerships, hires, research, events. Built for the beats and outlets that actually cover them.
Public figure
Book launches, album drops, show announcements, op-eds, personal milestones. For authors, artists, speakers, and executives with their own voice.
Your mode shapes how a draft starts, who you pitch, and how it sounds. You don't configure Hijack. Hijack configures to you.
Pay for how many stories you're telling.
No seats, no surprise upgrades, no contact-sales routine.
Free
Trying Hijack on one story
- 1 campaign total
- 100 credits, one-time
- Single Voice Contract
- Humanizer included
- Basic analytics
Single brand or public figure
Running PR for one brand or public figure
- 5 campaigns / month
- 500 credits / month
- Single Voice Contract
- Humanizer included
- Full analytics
Multi brand or multi public figure
A consultant or a comms lead running PR for several brands
- 20 campaigns / month, across 5 brands
- 2,000 credits / month
- Voice Contract per brand
- Humanizer included
- Full + cross-brand analytics
No credit card required for Free. Cancel anytime on paid plans.
Be the one who breaks through.
Not louder. Sharper. Hijack is ready when you are.
Free tier · no credit card · campaign one is on us